7 DEADLY SINS OF A GROWTH MARKETING STRATEGIST, OR HOW TO MAKE A STARTUP DIE

1. PREMATURE SCALING

  • Are the sales figures growing?
  • Do all the founders share a common vision of the startup’s future development and its growth?
  • Is cash flow positive?

2. STARTUP LOST ITS FOCUS

3. RELYING ON VANITY METRICS

4. DON’T REALLY KNOW THEIR CUSTOMERS

  • What problem do our clients need to solve?
  • Why should they choose us?
  • How can we be useful to them in the long term?

5. FAILURE TO IDENTIFY PRODUCT VALUE

6. FOCUSED ON SHORT-TERM GOALS

7. NEITHER THE TEAM NOR YOU GET APPRECIATED

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