Predictive analytics is a powerful tool that can help businesses and organizations make informed decisions by forecasting future events or trends. With the help of predictive analytics, companies can identify patterns in their data, potential risks, and make more accurate predictions about customer behavior and market trends. …

With the total number of app installs falling and the recession scares looming, more and more app developers are becoming laser-focused on performance like never before. Anything that can’t prove its positive ROI gets less attention, and brand activities like influencer marketing are the ones getting cut from the budget…

Our client is one of the largest retail and e-commerce apps in Latin America, and one of the top 10 platforms by the number of downloads and monthly active users. The app features more than 100 million products in different categories. The app’s brand is well-known in the region. The…

In recent years, social media platforms such as TikTok have become a hub for influencers to share their lives, promote products, and gain followers. However, a new trend has emerged that is shaking up the traditional influencer marketing model. …

In 2022 the revenue of Israeli game development companies reached $9 billion, a 9-fold increase in the past five years. More than 200 companies operate in the market, among them include large players like our clients Plarium. Further companies like Playtika, Moon Active, Candivore, Toya, SuperPlay, Overwolf, Playstudios, Buff.Game, …

In an effort to protect user privacy, Google introduces policies that limit data collection. Opting out of 3rd party cookies is a game changer in the advertising industry. An alternative solution from Google to block the use of cookies is the Privacy Sandbox initiative. On the one hand, Privacy Sandbox…

It is known that in recent years, influencer marketing has become one of the most popular channels for attracting users and advertising products, as well as mobile applications. According to different data on the platforms of YouTube, TikTok and Instagram today there are between 3.2 and 37.8 million influencers. …

Last year, Netflix announced the launch of their internal game studios, with several mobile titles already being a part of the services. The media giant bought three gaming studios in Finland, including Next Games for $72 million, and established an internal games studio in Helsinki, making the city its European…

In a market full of advertising, it is getting harder for app developers to find the right ad format to catch user attention. Among various new ad formats, playable ads offer marketers an opportunity to boost conversions, reduce uninstalls, and increase retention. Playable ads are an interactive and cost-effective ad…