​​E-commerce is a steadily growing industry. The pandemic and global lockdown have just contributed to its hypergrowth. Brands are competing for every customer they can get. As a result, advertisers are desperate to look for new traffic sources. There is a new digital marketing tool on the horizon. …

Helpful set of practices to get more visibility and organic downloads in the app stores in 2022. — To make your mobile app more visible for users and earn valuable organic downloads it is essential to come up with a bold and effective App Store Optimisation (ASO) strategy. There are a lot of factors that can impact your app’s position in the search results. App stores use sophisticated…

Original Equipment Manufacturers (OEMs) are going to take the leading role in User Acquisition channels in the next few years. Why? Read all about it here. — Modern performance marketing is no longer limited to paid placements on Facebook or Google Ads, as there is an alternative. Android mobile phone manufacturers have built their own advertising platforms as a part of the operating system. …

Global Online Pharmacy Market is expected to witness drastic growth over the COVID-19 pandemic. Lockdown and travel restrictions, along with the fear of getting infected with the SARS-CoV2 virus, led to an increased dependence on online pharmacies for the purchase of both over-the-counter and prescription drugs. According to a Facts…

You’ve finally built your mobile app and are ready to introduce it to the world? If you want to stand out and develop a solid mobile app promotion strategy, you need to set certain KPIs that will help indicate if your campaign was a success. I strongly advise against searching…

The number of mobile games available on app stores is constantly increasing. Therefore, you need to build a bold strategy to promote your game to stand out in this market. …

How has YouTube user behavior changed in Russia over the past months? What are the top searches? What channel categories are trending now? Find the insights in our latest YouTube analysis. According to a DataReportal’ Digital 2022 report, YouTube is one of the most popular social media platforms in Russia…

Here, our Head of UA Karina Vasyukevich shares insights on how to improve your promotion strategy on Meta. But before we dive into the advertising potential of Meta (ex-Facebook) in 2022, let’s have a closer look at how paid advertising changed for the social network in 2021. Background Beyond doubt, 2021…

Metaverse is a big technology platform that attracts online game makers, social networks, and other tech developers. It has the potential to change how we perceive marketing. Here, we are going to look at what metaverse is and how marketers can benefit from it. WHAT IS METAVERSE? Metaverse is a virtual space shared…