Digital Marketing for Startups 🚀
What does a startup need to be happy? Fast and steady growth, and… unicorns.
Zorka.Agency has been working for over 7 years on the digital marketing market and has built expertise in online promotion. Today the agency helps clients to reach their goals not only via performance and influence marketing but also by creating complex digital strategies, using ASO and SMM tools, as well as making automated sales funnels.
Zorka.Scale is the agency’s new product for solving the problem of fast and sustainable business scaling for startups that have already received investment. The promotion strategy is built taking into account the unit economics of the product and key performance indicators. Before launching an advertising campaign, several preparatory steps are taken together with the client:
- A detailed audit of the product to find the best strategic solutions.
- Creation of a promotion strategy: scaling of existing channels, testing, and launching new ones.
- Setting up and optimizing the unit economy.
We usually work with big brands, but recently startups have started to approach us more often. We have realised that working with a startup is very different from working with an already large, stable corporation. Decisions in startups are made immediately, there is more risk. Nevertheless, there is a lot of focus on metrics, unit economics, and generally, startups are much more “mathematical” than their already mature counterparts.
That is why we restructured our processes and started working on hypotheses, moving fast but in small steps, checking what works best, what can be scaled, what growth opportunities.
Classical agencies are not built for such approaches. Usually, it takes a long time to approve a big campaign, then you “unscrew” it, look at analytics, and coordinate the next step for a long time. So now we have two different approaches within the agency. And we believe that over time, large campaigns that also like this startup approach will start coming to Zorka.Scale.
— Kirill Oreshkin, Strategy Director
At Zorka.Scale we have gathered specialists who have gone through the process of becoming and growing products themselves. We understand the startup atmosphere and have made enough mistakes to know how to prevent them.
We see growth opportunities and make predictions based on market research, audience needs, and product value. We are excited to grow and grow with our partners! You will always have an honest and open team with you to implement ideas and position your product.
— Anastasiya Grigorieva, Chief Commercial Officer
Are you ready to build a rock-solid digital marketing strategy? Get in touch!
