As businesses look for new ways to connect with people, one area that’s really taken off lately is the world of gaming communities. Gaming used to be just a niche hobby, but now it’s a global phenomenon. This offers businesses a great opportunity to reach a wide and varied audience. …

In today’s digitally-driven world, consumers expect seamless and consistent experiences across various touchpoints with a brand. To meet these expectations and stay ahead in the competitive market, businesses are increasingly adopting omnichannel marketing strategies. Did you know that, on average, companies with omnichannel customer engagement strategies retain 89% of their…

In the dynamic world of digital marketing, where trends and technologies are in constant flux, one thing remains decisively important: brand loyalty. Keeping customers loyal is very important for your business. A study from Harvard Business Review found that it costs five times more to get new customers than to…

In the latest episode of the Digital Marketing Digest Podcast, our digital analyst Vova hosted the discussion. Joining him were Tanya, Business Development Team Lead at Zorka.Agency, and special guest Kenneth, an Influencer, Marketing Expert, and Founder of Düssel York City Studios. …

In the vast realm of adventure gaming, “RAID: Shadow Legends” stands out as a title that has deeply resonated. Its allure has been amplified over the years, echoing through the gaming community and frequently championed by bloggers. Faced with the mission to create a unique experience that would attract…

Written by Ilia, Head of Strategy at Zorka.Agency TikTok is buzzing: Activision Blizzard, an S&P 500 video game publisher, has filed a lawsuit against popular blogger Anthony Fantano. The case involves memes, pizzas, and a brand allegedly using a blogger’s likeness to promote a product without his consent. …

In today’s interconnected world, businesses have the opportunity to expand their reach beyond borders and connect with diverse audiences like never before. However, this global landscape brings with it the challenge of effectively communicating with consumers from different cultural backgrounds and languages. …

Note: The following is an analysis of a case study and does not involve any direct involvement in the campaign being discussed. In the competitive world of gaming, effective marketing strategies are essential to capture the attention of potential players and build a loyal community. One such example is the…

As Zorka.Agency, we have been collaborating with the mobile game developer Ten Square Games since May 2022. Their 3D game, Fishing Clash, is widely recognized as the highest-quality mobile fishing simulator and entered the global market in 2017. It remains their most renowned title. In 2020, Fishing Clash achieved 40…